KraussMaffei has new strategic plan, partner
KraussMaffei Group has launched a two-pillar business strategy that continues its traditional plastics machinery business while branching out with a digital services business unit that will offer new products and services.
The strategy, called Compass, includes a business model that allows customers to lease KraussMaffei machines.
Strategic partner Gindumac GmbH, which buys and sells used machinery globally, will help KraussMaffei to offer attractive leasing rates by ensuring that large quantities of used machines are sold at the best possible prices. Gindumac, which has its headquarters in Kaiserslautern, Germany, buys and sells in North America, but does not yet have a physical presence in the market.